We’re winding down to the end of this short course. But we still need to go over a few things. Today we are going to jump right in and talk about some research tools you can use to help you understand your target market even better.
When you start conducting market research, you’ll need to collect a few tools of the trade. Thankfully, today there are so many automated tools to help you conduct market research like a pro at very little cost, and in some cases even free.
This is a form creator that you can use to collect information from your audience in an easy way and post them right on your social media accounts. There is a free and paid version. It shows only one question at a time, which can help encourage your audience to finish. You can even accept payments via your forms if you want them to sign up for something after finishing your survey.
– Survey Monkey
This can be used free, or you can upgrade it to get more features. But, you can do a good survey with the free version for up to ten questions and 100 respondents. So, if your audience is small you can get a good enough sample with the free version. There are wonderful analytic features with this software.
If you want to know what your audience is doing and looking at when they use your website, this is a great type of software to help you know how to improve your online real-estate and get the best engagement from your visitors.
– Facebook Insights
Included with your Facebook business page, you can use their Insights tool for free. It will tell you the demographics of your viewers, the breakdown of your audience by interest, and much more.
An autoresponder service like Aweber can be used to deliver any survey, questionnaire, or request for interviews to your audience. If you don’t yet have an email list, take some time to build one, because having an active email list will help you with your market research exponentially.
– Google Insights
You can use Google Insights Dashboard to help you explore a lot of information. Use that info to create custom infographics, which can help you understand the information that you’ve researched.
– US Census Bureau
Using the information, you can find via the US Census Bureau is the best way to find secondary data which can help you figure out where to find the audience to collect primary data.
You’ve heard that you should create personas that represent your target audience, and this app will help you do it even better, using real-life stats. Being able to visualize your audience can help immensely.
Conducting marketing research is very important for the future of any business because it’s the only real way to know for sure what your audience wants and needs. If you’re not sure who they are, you can’t be sure about what they want. Doing market research will answer all of those questions for you. Using the right tools will make it easy to do.
I hope today’s lesson was helpful to you. Don’t forget to keep an eye out for my next email. There will be some great stuff in your last lesson.
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