Some may ask, what’s all the fuss about brand identity, others who already know this answer, have built their businesses around it. Were here to give you some insight into why this concept is one of the most important elements to keep in mind when operating any sector of business and how to make the most of it if you haven’t already.
We are all walking personal brands, the clothes we wear, the ideologies we carry with us, the experiences, likes and dislikes, all make up our unique and individual brands. Simply put, businesses have their brand and identity, it is who they are and what they stand for. It is the visible elements of the overall business for instance, it’s the name, color, logo, design, that all help the consumer to identify it, in their mind’s eye.
So, it’s safe to say that it is the ‘intent’ behind the branding that has been put together to form a bigger picture. So, when someone sees your logo or colors, they know this belongs to X and Y. there is tons of information you can read up online just under the topic of a brand, this, for example, is a good place to start https://en.wikipedia.org/wiki/Brand#Brand_identity.
Elements That Form A Brand
As mentioned above, there are several visual components, that when put together make up the whole picture that represents a certain business or product to a consumer – they identify by it.
- These things include things such as:
- The name of your business, service or product
- The advertisements language and message
- The design of your logo
- The color, shapes and visual components used inside the product or service
- The employees that work for the business
To name a few… all of these, when put together make up the brand image. Sometimes successfully and other times, not so much. If you have a consistent brand image, along with your marketing efforts, it can lead to consistent sales and profits in any business big or small. The good thing is that you don’t need to do everything yourself because there are specific services out there that are dedicated to helping you build your brand.
If you are stuck with the logo, they can help you out, if you’re stuck with the name you can choose from a list of more names online and lessen it down to one final decision, they can help you with this too. In the end, you need to make sure that whatever you chose sticks in the minds of your potential consumers. You want it to be simple, yet powerful and influential to the public, in a good way.
When they read your name or look at your logo, they need to be able to ‘know’ what it’s about. Consulting businesses, for instance, are a dime a dozen, and knowing what each one does is not always visible through their name. so, the more specific your name, the better the chances of landing customers who know what you offer.
A Few Successful Examples
Some companies have gone through lengths to try and abide by consistent brand identity and as a result, have become some of the most successful on the market. Let’s take a look at a few examples:
When you see the Apple logo, you can immediately identify it with the company itself. Not only that but they have a reputation of having high-tech products and applications, sleek-looking phones and laptops and some may go so far as to say becomes a ‘status symbol’ as well. You can read more about this successful brand online.
Again, another highly-successful brand that can be identified in any country and any language just by looking at the red logo and their cursive brand name, and also by listening to the sound of a coke can opening one of the distinct characteristics of their advertisements.
What would we do without it? The majority of the world’s consumers can recognize Amazon and its affiliated products anywhere. They’ve built the reputation of the worlds leading good distribution and production facility and growing their name every year whilst adding new and innovative by-products and services such as Amazon Affiliate, Amazon Fresh, Prime, Amazon Drive, Amazon Videos to name a few. People identify this brand with everything it does, easily.
When we see their colourful logo, we can identify with it and we immediately know who it belongs to. What do they do? Only one of the best search engines in the world. We immediately think of it with two distinct words ‘search engine’.
It boils down to, the need for it to stick in people’s minds and for them to distinguish it the first time around. Some things make a good brand, but there are others than can make a great one too. Which would you want for your business? Read about this concept more here https://medium.com/@mitchjoel/what-makes-a-great-brand-fc8c0557094b
So, when you think about it, the brand plus its identity makes a brand identity, it is what you identify it with. Whether it is a delivery service, grocery store, high-fashion, luxury goods, cars, or even tractors. All the efforts that a marketing company put together will either help make or break a business and that is why it is so important to think about these things when starting a business or service of any kind.