Should You Create An Online Course?

Should You Create An Online Course? Online courses seem to be everywhere these days. Especially in the last year, companies and schools have moved more and more of their work and training to a virtual format. You may be wondering if creating an online course is right for you. Wonder no more — we’re here to break down the pros and cons so you can decide for yourself.

Pros of selling an online course


Online courses allow for a huge range of flexibility and convenience. You can produce your course as you want it, in the way that works best for you. Students can access the content when and where they want. The end result is a course that is uniquely tailored to your audience’s needs, and that can have a significant impact on your business.

Thought leadership

If you’re trying to position yourself as one of the top experts in your industry, creating a course based on your topic can help you get there. Once you’ve created a course, you’re seen as an industry thought leader. People will go out of their way to be able to learn from the best, and they’ll trust your opinion on related topics.

Cons of selling an online course

Significant time investment


Selling an online course may sound like a quick ticket to the easy life, but that’s not often the case. You will have to create course materials, film videos, and/or write assessments all without the first paying customer. This is a significant time investment and not something to take lightly.

Updates and support

If you’re selling an online course, you will need to stay on top of updates and changes and provide support to your students. This is particularly important with software-based courses. If the software updates, that could render your content obsolete. Are you ready to update the content with new changes in today’s fast-moving world? If you’re looking for a “set it and forget it” solution, creating an online course is not for you.

How to decide if an online course is for you

First, think about your reasons for wanting to create this course. Is it because you want to help people learn? Because you want to share something you’re passionate about? Because you want to build your reputation as a subject matter expert? Once you’re clear about your motivation, you can make a better-informed decision.

If you’ve read this far and you think that you can handle the commitment, then it’s time to start prepping your online course! Educators who are passionate about their topic often find that the benefits outweigh the potential challenges, so give it a try.


We have tons of resources for course creators in our Shop and templates you can use for your course in WordPress Express.

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