Adsense | How to Adsense Business Strategy - Stephanie LaTorre Designs

Adsense | How to Adsense Business Strategy

Do you use AdSense on your blog? It’s a great way to get a bit of extra income for yourself but there are other ways of monetizing your blog as well. Here are some of the pros and cons of using AdSense.

  • It is own by Google
  • It’s a major source of income for Google. In 2015 earnings from AdSense was $15 billion which represents around 23% of Google’s revenue (Updated December 2016).
  • It is free for publishers
  • Advertisers use the Adwords program to advertise their products or services on AdSense websites. They only pay when someone clicks on their ads (PPC – Pay per click)
  • Publishers receive 68% of the revenue and Google 32%. For example, if an advertiser pays $1 for a click then 68 cents will go to the publisher and 32 cents to Google.
  • The cost per click calculation is based on an auction type system
  • It is very easy to use
  • It is the most reliable advertising platform on the Internet  today and can generate the most revenue for publishers (compared to other similar PPC systems)
  • AdSense besides content websites is also available for games, videos, mobiles, and search products.
  • customer support from Google Adsense doesn’t have a telephone number.
  • Google sells your advertising space for you.
  • Content-targeting technology means AdSense ads are relevant to your site’s traffic.
  • If you are not yet 18, you may have a parent or guardian submit an application using their name as the payee’s name.
  • inappropriate or misleading image ads, click Feedback: Ads by Google link below the image ad.
  • AdSense publishers are permitted to click on link unit topics on their web pages, provided that they don’t click on any Google ads on the resulting page.
  • Google doesn’t allow you to open Google ads in a new browser window.
  • impressions and clicks Reports are usually updated every fifteen to thirty minutes
  • Grow your Traffic for more money: Improve your traffic first. Most of the bloggers try to improve their ad clicks by placing ads in different locations and experimenting with other things, instead of all these your first job is to bring traffic to your website.
  • Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor = AdSense Earning. Viewing your ads on your site will not get you banned. Just make sure you don’t click on your ads.
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