Email Marketing Essentials

Email marketing is the art of making money from your email list. It is one of the ways to make money even if you don’t have a fixed blog. As long as you have a list of responsive prospects of customers whom recognize you as an expert in your niche, they will definitely be up for offers of value which you provide for them.

How does this work, actually?

Well, if you have a website and you draw in some traffic, people will come, absorb some information and go away.
However, if you managed to capture their emails, you can to email them again and again – offering them nuggets of useful information or giving them offers that they might be interested in.

Marketers have recognized the potential of email marketing in generating huge profits, and has since then sought out to find the best ways to monetize their list through good email marketing practices.

This ultimate email-marketing guide aims to reveal these good practices so you can learn and apply the strategies to start raking in massive profits from your list.

Basics Of Email Marketing

These emails are the contact information of visitors who come to your site who are looking for specific information on your niche topic.

In order to build a list, you will need to have an email autoresponder set up. The two most common autoresponders in the market are:

  • Get response (www.getresponse.com)
  • Aweber (www.aweber.com)

It is compulsory for anyone who wishes to start an online business to get an autoresponder account. This will be used to manage your subscribers and mass email your list with offers and information of interest.

Once you have an autoresponder account set up, you’ll have to set up a business system for collecting leads or subscribers, which

Now, with an email list, not only can you continuously build rapport with your subscribers, you can also offer them products of interest.

Traffic that comes and is not captured is a waste.

People are looking for specific information and they will leave forever once they have found out.However, if you manage to capture their emails, you can continue to provide value and turn them into your loyal customers or followers. This is where the power of email marketing comes in.

But first, let us look at some list building essentials, for how can we make money through our list without a list to start with?

List Building Essentials

So how do you start building a list, exactly?

You will first need to set up your list funnel. It typically consists of 3 components:

  • Landing page or Squeeze Page
  • Free Gift or “Bribe”
  • Opt in box

The landing page is a simple one page website which consists of a headline, sub headline, pitch & benefits and call to action.

What You Need

The headline has to be eye-catching and bolded to immediately get your reader’s attention. The sub headline will reinforce the message of the headline.

The purpose of the page is to “bribe” a visitor to enter his name and email in exchange for a free gift. This could be an e-book, e-course or weekly newsletter. The benefits are meant to explain what the reader would get from this free gift and to improve sign up rates.

Finally, in the call to action, you inform the reader that they must enter their name and email to get the free gift.

The place where the reader enters his contact information is known as the “opt in box”, which can be obtained from to email autoresponder host website.

Autoresponders like Getresponse offer easy customizations for opt-in boxes to make boxes suit your site layout easier.

Alternatively, you can choose to put your opt in box in your blog or website to collect subscribers. The choice is entirely yours but landing pages often have higher opt in rates because visitors only have less choices – Opt in or don’t as compared to blogs.

There you have it; your list building system is ready. All you need is a bunch of traffic and you’re all set to build a huge list!

Writing Compelling Email Headlines

The most important component of an email is your headline. If your headline fails to grab your reader’s attention within the first few seconds, the whole email is wasted – They won’t even open it!

So what are good headlines, exactly?

It has to ignite the emotions of curiosity and don’t seem like blatant pitching. You have to word it in a way that makes it seem interesting, in a way that would make someone want to open it.’

For example:

Subject: “This Hopeless Beggar Turned Into A Self Made Millionaire Within 6 Months!

A title like this creates curiosity – People would like to know how someone as disadvantaged – Like a beggar turned his life around. If even a beggar could do it, so could he/she!

Recently I came across another headline which caught my attention because it managed to include sexual vibes without coming off as spammy. Sex is a powerful emotion and strong motivator and often gets people (especially guys!) to look.

The title went something like this: “Subject: Don’t let your wife know you’ve seen this!”. As suggestive as it sounds, it worked in getting people to open it.

Try to play around with your words to find the right balance between curiosity generation and getting the message across.

Last but not least, it is highly important that your headline be relevant to the content of the email body, or else you’ll be essentially training your subscribers to treat your emails like rubbish!

Email Copywriting Essentials

Remember, each time you email a subscriber; you take up their valuable time so your email has to either:

  1. Provide really good value OR
  2. Pitch something

It is highly recommended to send at least 5 emails of good value (spread out of course) before attempting to pitch something.

That being said, let’s look at some great copywriting tips!

The first essential thing you must know about writing good emails, is to try not to be too formal. Retain a casual tone and people will be more receptive to your emails, content and offers.

Always address your recipient, whether a simple “Hi, Hey, Hello or guess what?”.

The key is to be nice in your emails but also demonstrate that you can provide immense value to your subscribers so that they will view you as an expert in your niche.

Let’s talk a little about good email practices.

  • Email line length shouldn’t be too long for better readability (preferably not more than 200 characters per line)
  • Always allow for “white space” between paragraphs so that everything does not look too clumped up.
  • Always end the note with a warm sign off or signature such as “best regards”, “to your success” or “with respect” (one of my favorites).

In the end of the day, these serve as great guidelines for good copywriting but you must also try and develop your own sense of style and writing method so that your readers can identify with you.

Email Links And Click-Throughs

Ultimately, when you wish to pitch something, your most desired action would be to get them to click on your link (affiliate or not) which leads them to a sales page or landing page.

Your click-through rate would be the percentage of people who click on a link in your email from the number of people who open your emails.

In short, to get more profits, improve your clickthrough rate. Here are some nifty tips for getting more clickthroughs:

  • Use a link cloaker. Link cloakers have the ability to mask ugly looking affiliate links and can usually customize your links to make them look more credible (e.g. www.yoursite.com/recommends/link)
  • Shorten your URLS! Nobody likes ugly looking long links, if you must, use a URL shortener such as Tinyurl (www.tinyurl.com) or Bitly (www.bit.ly)
  • Include a call to action before the link. E.g. “Check this out now” or “Click here if you’re in a hurry!” followed by the link
  • Include special bonuses as an incentive for people to click on your link. When it comes to affiliate offers, people are often looking for the most lucrative offers before they buy something.
  • Build your rapport. I cannot stress the importance of this enough. Ultimately, if you want more click-throughs, you’ll have to first demonstrate value to your subscribers by giving them loads of free stuff or valuable content so that they will trust you.

In short, when you develop and practice these good email practices, your customers will become more responsive to your emails and you’ll experience a “breakthrough” in your “clickthroughs”.

Advanced Email Marketing Tricks

Here’s how you go by creating massive profits using automated emails. In every autoresponder, you can set up a series of emails which brings new subscribers through a funnel of emails over a time period.

One effective way to draw maximal conversions from your list is to first provide free valuable content before attempting to pitch. Here’s an example of an effective funnel I’ve been using to generate passive income:

  • Day 1 – Introductionary email and link to free opt in gift Day 3 – Free valuable content
  • Day4 – Free valuable content
  • Day 5 – Free valuable content
  • Day 6 – Give a free gift
  • Day 7 – Pitch offer
  • Day 8 – Reminder of offer
  • Day 10 – Follow up thank you email

I find that this often results in higher conversions. As the saying goes, you will be paid in direct proportion to the amount of value you provide to your customers.

Therefore, after receiving so much free stuff and good value from you, they are bound to purchase your product!

This is way better than just blatantly pitching them after getting their emails, which often results in opt-outs.

If you wish to take things a step further, you can offer free bonus gifts if they buy through your email link (affiliate link). When people see affiliate offers, they often look around to see which affiliate gives the most valuable gifts.

Remember, it’s all about increasing click through rates and conversions, so do your best to make your subscribers like what you preach!

Email Marketing Mistakes To Avoid

Here are some of the common mistakes done by marketers:

  • Blatant pitching in hope that they make a sale – Although email marketing is a lot about numbers, blatant pitching can make even a list of thousands turn into dust as they either spam list you or become unresponsive to your offers. Which brings us to our next point:
  • Focusing too much on quantity instead of quality – While the list in size is important, the real money is in the relationship you have with your list. So focus on making a genuine connection with your subscribers if you want to them to contribute to your coffers.
  • Using spammy looking links – You should always invest in a link cloaker or use a free link shortener like http://bit.ly or http://tinyurl.com.
  • Using “taboo” words which increase spam score of your emails You should avoid words that come off as spam by the spam blockers such as ‘Sex’, ‘FREE’, ‘Penis’, ‘viagra’ or ‘MLM”. If you really must use these
    words, disrupt the spelling by putting a “.” in between (e.g. make money online)
  • Finally, you should avoid using full capitals in any part of your email, whether if it’s in your headline, copy or call to action. This increases spam score and sounds too salesy which lowers conversions. Treat your list with respect.

In short, good email marketing practices must be employed if you wish to build a responsive list which listen to you.