You’ve just created a perfect landing page and got the first visitor sign-up. That brings a great feeling to every person with an online business. A visitor coming to your website is the first step towards making a sale. You’re probably feeling happy and looking forward to making the first sale. You need to take advantage of the signup.
Most sites direct visitors that signup on their websites to a ‘thank you page’. However, this is where most website owners get it wrong. They have their thank you page set up in a lackluster manner. When your thank you page is poorly set up, you miss the chance to engage your visitors further.
Any missed opportunity of moving a visitor to the next step of making a sale is a loss for your business. You need to appear friendly and convincing to your visitors throughout the steps. Do just have a simple thank you? Most visitors are likely to hang up with that simple message.
So, what is a thank you page?
This is the page where visitors are directed once they complete a goal on your website. This can happen when they complete a purchase, opt for a free e-book, sign up to receive emails, reserve a spot for a webinar, and much more.
What is the importance of a thank you page?
The main function of a thank you page is to confirm actions taken by visitors on your website. For example, thank you for signing up for our newsletter. However, this page should do more than just that. You need a thank you page that connects with your visitors. An ideal page should leave your visitors feeling assured and confident.
How to create an engaging thank you page
- Thank you message for confirmation of the action taken
- Clear and precise instructions on how to proceed
- A strong call-to-action
These are just the basics that every page must meet. You need a page that connects with customers and adds more value. This is a great place where you can nurture your lead and drive it to other content on your website. Here are extra things to include on your thank you page.
Recommending additional articles and resources
- Add social media buttons
- Inviting them to follow you on social media platforms
- Referring a friend for a reward or a bonus
- Include some pictures of social proof
- Add a comment section to engage visitors further
A thank you page in reality only confirms the action taken by the visitors. However, this page should engage visitors further and help build trust. The page provides a platform to showcase your other content and nurture your lead. You get visitors to follow you on social media, refer friends and build confidence with your business.